LinkedIn Ads

LinkedIn Ads that book meetings with the right people

LinkedIn is expensive per click and cheap per meeting when it is set up correctly. The difference is targeting discipline, an offer worth a decision maker's time, and a follow-up path that does not end at a thank-you page.

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Who it's for

  • B2B companies with a considered sales cycle and a defined ideal customer profile
  • Professional services firms that sell to a small, identifiable set of accounts
  • Financial services and venture capital firms that need to reach specific decision makers
  • SaaS and startup teams moving from founder-led sales to repeatable pipeline

The problems it solves

  • High cost per click with almost no qualified pipeline behind it
  • Audiences defined by job title alone, pulling in students, juniors and the wrong industries
  • Lead gen forms that fill up with leads sales never follows up on
  • No separation between cold audiences and people who already know you
  • Creative that talks about the product before the problem

Scope

What's included

  • Ideal customer profile and account list definition
  • Audience build across job function, seniority, company size, industry and matched account lists
  • Campaign structure split by funnel stage, with retargeting on engagement and site visits
  • Lead gen form and conversation ad setup, or landing page traffic where it converts better
  • Creative and copy built around the buyer's problem and the cost of doing nothing
  • Conversion tracking, CRM-friendly lead routing and lead quality feedback loops
  • Budget pacing and bid management tuned to cost per qualified meeting

Process

How the work runs

  1. 01

    Define who is worth reaching

    We build the ideal customer profile with you: industries, company sizes, roles and the accounts you actually want in the pipeline.

  2. 02

    Build the offer

    A decision maker needs a reason to respond. We shape the offer, whether that is a meeting, a teardown, a benchmark or a specific piece of insight.

  3. 03

    Launch tight, learn fast

    Small, clean audiences first. We let the data tell us which segments and messages produce real conversations.

  4. 04

    Qualify and scale

    We feed lead quality back into targeting, cut what attracts the wrong profile and scale the segments that book meetings.

Anonymized result

Venture capital services firm

LinkedIn Ads and Google Ads campaigns focused on booking meetings between venture capital funds and potential limited partners — a narrow, high-value audience where targeting precision mattered more than volume.

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FAQ

LinkedIn Ads questions

Let's see if we're a good fit.

Book a free 30-minute intro call. We'll learn about your business, look at what you're running today, and tell you honestly whether we can help.

Book a free 30-minute intro call