EONAgency

Google Ads Management

Google Ads management that starts with your business

Most Google Ads accounts do not fail because of bidding. They fail because nobody studied the business behind the ads. We start with your offer, your margins and your buyer, then build campaigns around what actually makes you money.

Book a free 30-min intro call

Who it's for

  • Businesses already spending on Google Ads whose cost per lead keeps climbing
  • Companies launching paid search for the first time and wanting it set up properly
  • Teams that have outgrown a generalist agency or a set-and-forget account
  • Local service businesses, B2B companies and SaaS teams across Europe, the US and Canada

The problems it solves

  • Cost per lead rising month after month while volume stays flat
  • Budget drained by broad match and irrelevant search terms
  • Conversion tracking that counts page views, form errors or duplicate submissions as leads
  • Performance Max running as a black box with no feed, audience or exclusion control
  • Reports full of impressions and clicks but silent on revenue

Scope

What's included

  • Account and competitor research, plus a full keyword and search intent map
  • Campaign architecture across Search, Performance Max, Display, YouTube and remarketing
  • Conversion tracking setup and validation: forms, calls, bookings and offline conversions where possible
  • Ad copy and asset testing built around your real differentiators
  • Negative keyword and placement management, every week
  • Bid strategy and budget control tied to target cost per acquisition
  • Landing page feedback, and page builds when you need them
  • Transparent monthly reporting with the decisions behind the numbers

Process

How the work runs

  1. 01

    Business deep dive

    We learn the offer, the margins, the sales process and what a good lead looks like for your team.

  2. 02

    Account and market review

    We audit existing campaigns and tracking, study competitors and map the search demand that is worth paying for.

  3. 03

    Build and launch

    Clean structure, tight match type strategy, validated tracking and ad copy written for your buyer, not for a template.

  4. 04

    Optimise and report

    Weekly search term and bid work, structured testing, and reporting that explains what changed and why.

Anonymized result

US electrical contractor

Cost per lead had climbed to $100–200 and at times over $200. We restructured campaigns, refined targeting and keywords, and fixed conversion tracking. Cost per conversion came down to around $30.

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FAQ

Google Ads questions

Also useful

Other ways we help

LinkedIn Ads

B2B lead generation and meetings with decision makers.

Google Ads Audit

Find the wasted spend, tracking gaps and quick wins.

Landing Pages & Websites

Pages designed together with the campaigns that feed them.

Not sure which fits? Book a free intro call and we'll tell you straight. You can also see how we approach your industry.

Let's see if we're a good fit.

Book a free 30-minute intro call. We'll learn about your business, look at what you're running today, and tell you honestly whether we can help.

Book a free 30-minute intro call