EONAgency

Google Ads Audit

A Google Ads audit that tells you where the budget is leaking

Before you change agencies or increase budget, find out what the account is actually doing. We review structure, targeting, tracking and spend, then hand you a prioritised plan — whether we implement it or your team does.

Book a free 30-min intro call

Who it's for

  • Businesses spending meaningful budget with results they cannot explain
  • Teams inheriting an account from a previous agency or freelancer
  • In-house marketers who want a second opinion before scaling spend
  • Anyone who suspects the conversion numbers in the account are not real

The problems it solves

  • Conversions counted twice, or tracked on page loads instead of real actions
  • Search terms burning budget on the wrong intent, locations or competitors
  • Overlapping campaigns bidding against each other
  • Smart bidding optimising towards a bad conversion signal
  • Reporting that looks healthy while the pipeline stays empty

Scope

What's included

  • Account structure, campaign and ad group review
  • Keyword, match type and search term waste analysis
  • Conversion tracking and Google Analytics 4 validation, end to end
  • Bidding strategy and budget allocation review
  • Audience, location, device and schedule review
  • Ad copy, assets and landing page relevance check
  • Performance Max and Shopping review where relevant
  • A prioritised action list split into quick wins and structural fixes
  • A walkthrough call so you understand every recommendation

Process

How the work runs

  1. 01

    Access and context

    Read-only access to the account plus a short conversation about your goals, margins and what counts as a good lead.

  2. 02

    The review

    We go through the account layer by layer: tracking first, because everything above it depends on it being correct.

  3. 03

    Findings and plan

    You get a clear document: what is wasting money, what is broken, what to fix first and what it should change.

  4. 04

    Walkthrough

    We talk it through so your team can act on it with or without us.

Anonymized result

US electrical contractor

The audit uncovered broken conversion tracking and wide-open targeting. After restructuring and fixing the tracking, cost per conversion fell from well over $100 to around $30.

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FAQ

Google Ads Audit questions

Also useful

Other ways we help

Google Ads Management

Search, Performance Max, Display, YouTube and remarketing.

LinkedIn Ads

B2B lead generation and meetings with decision makers.

Landing Pages & Websites

Pages designed together with the campaigns that feed them.

Not sure which fits? Book a free intro call and we'll tell you straight. You can also see how we approach your industry.

Let's see if we're a good fit.

Book a free 30-minute intro call. We'll learn about your business, look at what you're running today, and tell you honestly whether we can help.

Book a free 30-minute intro call