Notes from inside the ad accounts

Practical writing on paid search, LinkedIn Ads and the pages they send traffic to. No hot takes, no recycled platform announcements.

Industry Guides · Latest

Google Ads for Home Service Businesses: A Practical Guide

A practical, no-fluff guide to running Google Ads for electricians, contractors, and other home service businesses.

EON Agency7 April 20266 min read

Landing Pages

Great ads with a weak landing page still lose. Here's how to find and fix the leak between click and conversion.

23 March 20266 min read

LinkedIn Ads

Clicks and leads are easy on LinkedIn Ads. Booked meetings are harder. Here's the specific approach that closes that gap.

9 March 20264 min read

Audits

A structured Google Ads audit checklist: 15 specific things to check before you assume your budget is simply too small.

24 February 20264 min read

Google Ads

A rising cost per lead usually has five root causes. Here's how to find yours and fix it in weeks, not months.

10 February 20264 min read

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