What the work actually produced

Every case below is anonymized. Same client type, same challenge, same numbers — just no names.

Home services & trades

US electrical contractor

~$30 cost per conversion

Challenge: Cost per lead had climbed to $100–200 and at times went over $200, with no clear explanation in the reporting.
What we did: We restructured the campaigns, refined targeting and keywords, and fixed conversion tracking so the account optimised towards real enquiries.
Result: Cost per conversion brought down to around $30.

Moving & relocation

Long-term retained clients

Challenge: A highly competitive local market with aggressive bidding and strong seasonal swings.
What we did: Ongoing Google Ads management with route and service segmentation, continuous search term control and seasonality-aware budgets.
Result: Long-term retained clients with sustained performance over years, not months.

Venture capital & financial services

Meetings with LPs

Challenge: Needed to reach a very small, very specific audience of fund decision makers and potential limited partners.
What we did: LinkedIn Ads and Google Ads campaigns built around account and seniority targeting, with messaging written for a cautious, senior audience.
Result: Campaigns focused on booking meetings between venture capital funds and potential limited partners.

Events & automotive

8-month campaign

Challenge: A fixed event date, an international audience and a website that had to carry both brand and conversion weight.
What we did: Lead website design and advertising across an eight-month campaign, with the site and campaigns built and refined together.
Result: A single system of site and ads delivered across the full eight-month run-up.

Agency leadership

Top 3% in North America

Challenge: Scaling an agency's marketing function and its standing in a crowded North American market.
What we did: Led the marketing department for six years, covering strategy, team management and client-facing performance work.
Result: Helped the agency reach the top 3% of North American digital advertising agencies and earn Google Premier Partner status.

Client names are kept confidential. Happy to walk you through these in detail on a call.

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